CV
Greenpeace – TotalEnergies sponsorship awareness campaign
The company uses the event’s positive, festive nature to improve its image, especially among younger audiences. The project’s challenge was to engage a target group that is often reluctant to take action, and motivate them to sign a petition against the sponsorship.
Art direction
UX/UI
Logo design
The creative concept uses photobombing and the mascot Gas, who personifies an unwanted presence.
Gas is an awkward character who crashes the event, symbolizing TotalEnergies’ disruptive involvement. This visual metaphor highlights what large corporations often attempt to smooth over, making the campaign impactful and relatable to the young audience.
The campaign's objectives are threefold:
Cognitive: Inform the audience about the issue and raise awareness of the sponsorship’s hidden agenda. - Poster campaign ahead of the event.
Affective: Build emotional connection and foster community involvement, encouraging action through solidarity. - Activities during the event.
Conative: Motivate individuals to take concrete steps by signing the petition and joining the movement. - Denounce Total's sponsorships with stickers and an Instagram filter.
Greenpeace – TotalEnergies sponsorship awareness campaign
The company uses the event’s positive, festive nature to improve its image, especially among younger audiences. The project’s challenge was to engage a target group that is often reluctant to take action, and motivate them to sign a petition against the sponsorship.
Art direction
UX/UI
Logo design
The creative concept uses photobombing and the mascot Gas, who personifies an unwanted presence.
Gas is an awkward character who crashes the event, symbolizing TotalEnergies’ disruptive involvement. This visual metaphor highlights what large corporations often attempt to smooth over, making the campaign impactful and relatable to the young audience.
The campaign's objectives are threefold:
Cognitive: Inform the audience about the issue and raise awareness of the sponsorship’s hidden agenda. - Poster campaign ahead of the event.
Affective: Build emotional connection and foster community involvement, encouraging action through solidarity. - Activities during the event.
Conative: Motivate individuals to take concrete steps by signing the petition and joining the movement. - Denounce Total's sponsorships with stickers and an Instagram filter.